Focus Group Feedback

The audience for my music video is a mixed gender, young adult audience aged between 16 and 25. I feel this matches the genre of the song’s main profile, as indie/rock music is most popular with young adults and particularly students. Hence, my focus group comprises of the following:

• 16 year old female
• 17 year old female
• 17 year old male
• 18 year old female
• 19 year old male
• 21 year old male

I feel this focus group gives me the spread of people within my target audience required to gain the necessary information about what the audience desire in a music video. In particular, I asked them about my ideas for my music video. The feedback I received was mainly positive, with some suggestions. They liked:

• The shock ending in the narrative
• The song choice
• The possible idea of using distorted images to distinguish between ‘today’ and the ‘memories’ in the narrative
• The use of a student-age couple in the narrative for audience association
• The focus on the vocalist and not the band
• The choice of location for the vocalist


They suggested:

• The couple featuring the narrative must look natural and compatible for authenticity and effect
• The use of some guitar/instrumental close-ups to appeal to the more musically-inclined audience
• The vocalist’s expression must suit the music and lyrics, like in ‘Run’
• The editing must ensure the video is slow-paced to match the music