Production Log and Shooting Schedule

Production Log

September 10 – Idea started and develops. Commence of drawing storyboard.

September 14 – Generic research started.

September 17 – Start of audience research.

September 18 – Questionnaire started.

September 22 – Questionnaire published and shared. Results collected.

September 25 – Questionnaire results and analysis completed.

September 26 – Focus group meeting, who are consulted on ideas.

September 28 – Generic research finished.

September 30 – Audience research completed. Storyboard completed.

October 1 – Animatic completed.

Shooting Schedule

Sunday October 5 – Shots of vocalist to be filmed, and possibly guitarist. This will be shot at the buildings near the Civic Centre at Victoria Avenue.

Week of October 6 – plan to shoot the narrative at various locations. Dependent on availability of the talent.

Pitch

Pitch

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Animatic

Andrew Goodwin's Theory

Andrew Goodwin has identified a number of key features in music videos. They are:

- A relationship between the lyrics and the visuals, with the visuals illustrating, amplifying or contradicting the lyrics.
- A relationship between the music and the visuals, with the visuals illustrating, amplifying or contradicting the music.
- Genre-related style and iconography present.
- Multiple close-ups of the main artist or vocalist.
- Voyeurism often plays a major part, especially in relation to females.
- Intertextual references to other media texts may be present.

Goodwin, in summary, says that music videos are often constructed by the link between the visuals and the song plus the artist. Hence, relationships are built between these in the video, and the close-ups of the artists gives them the representation and publicity they require. Voyeurism is used to increase the video’s attractiveness, particularly to males, whilst intertextuality is often employed in humorous videos.

Many of these features are present in all music videos, depending on the genre of the song and the aim of the record company/artist.